(中文大意)

　　微软一向是一家以技术创新见长的大企业，这也是微软在互联网浏览器和数字内容播放器等市场上能够后来居上的原因。现在微软正在将注意力转向网络搜索业务，希望通过增强这一业务来扩大其Windows操作系统和MSN在线部门的覆盖面。

　　Google目前在互联网搜索市场上占据着主导地位，分析人士称这对微软将带来一定的问题，这不仅仅是因为Google拿走了网络搜索广告的巨额资金。更重要的是，Google如此受到欢迎，而且其搜索服务这么简单方便，这都对用户产生了巨大的吸引力，从而威胁到微软在业界的控制地位，使得微软的Windows和IE都面临挑战。

SEATTLE (AP) -- When it comes to the latest technology craze, Microsoft Corp. isn't known for being first or best: It's known for being biggest. The software behemoth has used its strength, money and reach to go from underdog to top dog on everything from Internet browsers to digital content players.

Now, its attention turns to the growing field of search, with a broad-based push that extends from its dominant Windows operating system to its MSN online division.

Google Inc. currently dominates Internet search, something analysts say could pose problems for Microsoft -- and not only because Google takes away advertising dollars.

The popularity and simple, alluring user interfaces of the best search sites threaten to reduce the control that Microsoft maintains over people's computing experience through popular products like the Windows operating system and Internet Explorer browser.

Plus, as the amount of digital information explodes, Microsoft also recognizes that computing today is not just about creating work documents, e-mails and pictures of your sister's new puppy -- it's also about finding all that later.

"I think Microsoft has certainly realized ... that if you can't find it, it doesn't do you any good at all," said Rob Enderle, principal analyst with the Enderle Group.

Microsoft efforts are so sweeping that painting its strategy as a simple matchup with Google is a "narrow, narrow way of looking at it," said Jim Desler, a Microsoft spokesman.

Microsoft has conceded its own missteps in search -- most notably the decision to rely on an outside company to provide consumer search functions for MSN. Building its own may have given it a better competitive edge.

About 42 percent of U.S. Web users went to Google's search engine in March, compared with 31 percent for Yahoo and 29 percent for MSN, according to Nielsen/Net Ratings.

Microsoft is racing to play catch-up, a typical approach whenever it perceives a threat, said David Smith, vice president of Internet strategy with Gartner Group.

Microsoft plans to unveil its own Internet search technology this year after seeing what MSN director Lisa Gurry termed the "amazing" consumer demand and the moneymaking potential.

At first, Microsoft plans to use its new technology only for Internet searches based on relevance, replacing Inktomi, now own

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